Posts Tagged ‘Lead Generation’
It is where business owners, and executive teams that run businesses ask questions on how to leverage social media marketing, social media research, and the broad area of internet marketing and business research to advance their opportunities.
Professionals with credentials to offer guidance, advice, how-to suggestions, resources, and other information are invited to bring their expertise to the group.
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Special Report: Website Traffic Businesses and Experts Speak Out 2012
If you’re in business, by definition you want referrals. Referrals are often the life-blood of small and not so small businesses. The question is how to increase referral activity beyond what you can generate from your own customer base. One way is to tap into networking sites that can extend your reach.
Referral Key is an interesting networking platform well worth your attention. The objective is to create a network of people who refer prospects to one another and reward each other for each referral that becomes a paying client or customer.
The idea is simple and the site is easy to use. https://www.referralkey.com/
As you will see from the signup page the value proposition is summarized with three bullet points:
- Receive referrals from colleagues
- Give referrals and get cash
- Tap into the largest referral network (some other sites might argue this point)
There is very little, if any, downside from signing up and the investment is limited to your time to setup an account. I recommend you review the site to evaluate its potential for your business.
If you find Referral Key valuable (or even if you don’t) let us know by leaving a comment on our blog.
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There are many ways to use LinkedIn groups to expand your business opportunities. However, one mistake a number of people make is only joining groups related to their profession. For example a market researcher who only joins Market Research groups. Are your customers and prospects listening in to the discussion in these groups? Possibly, but it’s not very likely.
It is important to find out where your prospective customers hang out and join those LinkedIn groups too! This may take some investigation, but it is well worth the effort. The results can be dramatic.
Please share your experiences using LinkedIn groups. How have you been able to build business relationships?
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The Sales Cycle
All businesses secure customers through a sales cycle. The starting point is the Potential Market or said another way the Available Audience for your product and/or service. There is a portion of this market (you hope a large one) that is Aware of your business (i.e., your products and services), once they become Aware, you have the chance to be Considered.
You will perhaps start out on a long-list of sellers and hope to be placed on the person or company’s short-list where the chances of being selected increase. Eventually you want to move to a Preferred status, which you hope to maintain through customer-care. Finally, a Purchase is made; you have successfully navigated the prospect into your customer base. Read the rest of this entry »