Posts Tagged ‘Case Study’
Well Done LinkedIn Profile – A Case Study
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Recently, I started a discussion on LinkedIn with the title “Using LinkedIn is Pointless if Your Profile Stinks.” The discussion offers 10 ways to improve your LinkedIn profile and at the end of the text, I added the postscript below.
P.S. If your profile is so perfect that you cannot implement at least one of these improvements, call me I will highlight your business in a future blog post
One of my LI connections Nelson Davis commented on the discussion and he asked, “Hey Carey, what grade would you give my profile?” I gave him a solid “A.”
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What Can Tutoring 2nd Graders Teach Us About Marketing?
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Situation
Recently, I volunteered to tutor grammar school children in math through a program our city offers. It has been a wonderful experience and a privilege to work with the young students in our schools.
A little while ago I was talking about my tutoring experience with a couple of marketing colleagues and I said “You know I probably learn more from my students than I teach them and some of what I’m learning is applicable to marketing.” One colleague asked “Like what?”
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Twitter Case Study: Professional with a Great Reputation
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Situation
Recently a unique business specializing in helping companies develop communities and networks asked if we could help them improve the value and performance of a Twitter account they started more than 2 years ago. While they wanted help, the business owner was skeptical about Twitter. True they had a sizable number of followers [approx 4,000], but they attributed that to the success of their blog, which was syndicated and had over 30,000 readers.
We discussed options and suggested starting slow to give the owner time to become comfortable with our approach. It was clear that the Twitter account had benefited from the blog. However, the more typical path is for a blog to benefit from a Twitter account, that is, followers are introduced to the blog, rather than the other way around. With that in mind, we began our campaign to grow the number of targeted Twitter followers. We went about the work of providing useful and interesting tweets, some of which pointed followers to the blog where a much richer library of information was available.
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