The Research Playbook

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Some LinkedIn groups are so good (a.k.a. “cool”) you want to share them with some or all of your connections. You can do this in a number of ways, but the simplest way is to use the LinkedIn Share group option.

Select the group you want to share. Then click on the Share group option, which you will find toward the top of the page on the right hand side.

When you open this dialogue box this is what you will see (of course the group you selected will replace the Social Media for SMB Group heading).

As you can quickly see this screen allows you to post an update, which is valuable, but not our focus. It also provides a check box, which will allow you to post the name of the group you want to share to other groups, again not our current focus.

The last check box gives you the option of sending an invitation to one or more (up to 50) of your connections. Check that box and this is what you’ll see.

Type the first letter of the name of the people you want to send the invitation to and LinkedIn will supply a list of the contacts whose name begins with that letter. Add then to your send list.

Then do one more thing – personalize the message. You don’t have to write a long letter, in fact, a short one is better, but personalizing the message speaks volumes to people about how important they are and how important your message is to you.

Now you can share the groups you like and find useful with the people you think can benefit most from your discoveries!

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