True market research professionals understand that the value of primary research is in your ability to use it effectively. Whether it’s a customer satisfaction survey, product assessment, ROI analysis, or another primary research initiative, you want people who are results-driven.
Look for research expertise in the area of methodology first; research design skills are a necessity. It’s a big plus if there is a qualified industry analyst on the team who can leverage his or her expertise to deliver actionable results. You want specific implications, conclusions, and recommendations that will have an impact on your business. This is or should be the goal of every market research project.
Ultimately, you will meet your objectives if you work from a position of knowledge. Avoiding common pitfalls when conducting market research will help you achieve your objectives. Dangerous Pitfalls to Avoid
Checklist: for Selecting a Research Partner
- Market research expertise
- Knowledge of your business or marketplace
- Diverse methodologies
- Understanding of business and technology issues
- Ability to make specific recommendations from the data
- Sound and thorough analysis
- Ability to LISTEN
- Skilled project management
The final step of a research study is to transform the market intelligence you achieve into insights you can act on to advance your business. Your research partner should help you work backward from the desired deliverable. Work with your vendor to design the research methods, research instruments, and analytic plans from that perspective.
Do you want to:
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