There are many best practices for promoting websites and/or blogs through social media and other internet venues. However, just because a practice works for Joe and Debra doesn’t necessarily mean it translates into a workable solution for you.
For the best return on your marketing investment (RMI) you need to ask yourself a few important questions; and be honest about your answers. Here are four questions worth the time to consider:
Who are your readers?
What is important to them?
What are their needs?
Where do they congregate online?
It’s a waste of time to share your posts on Facebook if your customers and prospects don’t use Facebook.
Audit your readers. Ask them to give you feedback either informally as comments or formally by conducting a research project (survey). Write blog posts and measure reaction by checking your user analytics and monitoring the comments.
Compare your baseline analytic results (if you don’t have baselines start collecting them now) with data you collect during and after a marketing event. Understand the aggregate information you have on what target market your audience represents.
Once you know who they are and where they congregate you can create a presence and share your content with them and the extended network.
1) LinkedIn is an excellent source for traffic , but you have to spend some time on the network and participate. You also have to learn the best ways to use your time. LinkedIn is a rich environment with many tools such as advanced search. If you use these tools, you can find just about any type of person, professional, or company. If you know how to define a target market and apply that skill to LinkedIn (LI), you’ll be way ahead of most of your competitors.
2) Writing your own blog(s) is a cornerstone to developing and maintaining traffic. The specifics and best practices related to blogging are a topic for another publication, but suffice it to say blogs are a key asset in your marketing arsenal.
3) When used in combination Twitter (the proverbial “Jab”) and a well written blog (the “Right Cross”) are a great traffic-driving duo.
4) YoutTube and its less known competitor Vimeo are also great sources of traffic. You don’t have to make an outstanding video to see results. You can convert your articles and blog posts into presentations using PowerPoint or the equivalent along with video production software to add the voice over.
5) Create a Facebook fan page for your business. This is another longer discussion, but the short version is – Post interesting content (this is good general advice regardless of the site or platform). Don’t fall into the trap of writing “begging announcements” for people to buy.
Please do not expect huge volumes of customers from your Facebook page. As stated, you must be everywhere your customers are, but they won’t be impressed just because you are in fact on Facebook, LI, or any other network.
6) Pinterest is a relative newcomer to the social networking scene, but it is already a powerful site. It’s especially important if your target market aligns well with the Pinterest user profile (women who are 40 something and younger). While the jury may still be out on the long-term importance of having a presence on Pinterest, the recommendation is to, at the very least, reserve your place under the sun. In other words, be ready.
7) Find the strongest keywords you can for your topic(s) or industry using a tool like Google Adwords. Then use the keywords to find places where people are talking about the topics such as Twitter searches, Google Discussion searches, blog searches etc. Once you know where the readers are you have an audience and you are on your way to developing relationship a.k.a. targeted traffic.
And, 8) Remember – Using quality content is a great way to demonstrate how your product and/or service can solve a person’s or a company’s pain. Don’t be to concerned about traffic at first. Be concerned with building your authority through Internet marketing by providing valuable content. Of course, just creating content is not enough you have to tell people about it and make your content easily accessible.
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