The Research Playbook

Plaxo is very LinkedIn like. However, it does not simply replicate LinkedIn. Some of the functionality is different and it presents an opportunity to create a new group of connections separate from LinkedIn.

One school of thought is to connect with people on multiple platforms and I generally subscribe to this approach. In the case of Plaxo, however,  there is a compelling argument for creating a separate set of connections. First, Plaxo limits the number connections you can have to 1,000 (and 10,000 entries in your address book) a much smaller number than LinkedIn (30,000 connections). To use up these limited “spaces” by connecting with people you are already connected to on LinkedIn does not leverage the potential of Plaxo.

Although Plaxo cautions you to connect only with people you know, there are wide openings for making new connections. This is another area that sets Plaxo apart from LinkedIn and it allows you to connect with people you don’t necessarily already know.  

This makes Plaxo the perfect platform to help you expand your total network.  Truth be told, LinkedIn has a couple of connection “work-around” options as well, but that’s a subject for another post.

To make it easy to set up a Plaxo account, reuse your Linkedin (LI) profile (of course this assumes you have a well structured and complete LI profile). There is no point in reinventing the wheel. If your LI profile is already written and optimized, you can save time by applying the basic content to Plaxo. You will need to make some minor adjustments since the structure of the two platforms varies a little, but most of your hard work will already be done.

P.S. If you have a LinkedIn account ,but your profile is not complete Click Here for Advice.

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