Market research is a powerful business tool that helps to ensure you will make well-informed business decisions about everything from the direction of your corporate strategy to your product or service sales tactics to your packaging colors, but only if it’s done well. To reap the full benefits of reaching out to customers and prospects, you need to be prepared. The following are dangerous pitfalls encountered during the course of a typical market research project. Although experienced market researchers are less likely to make these mistakes, reviewing this list every time a market research initiative is launched could save your company time and money.
Avoid these major pitfalls to yield results you can draw on with greater confidence.
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More Dangerous Pitfalls:
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