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	<title>The Research Playbook</title>
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	<link>http://researchplaybook.com</link>
	<description>Dedicated to Market Research and Internet Marketing</description>
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		<title>Stable Competitive Advantage &#8211; Myth or Fact?</title>
		<link>http://researchplaybook.com/stable-competitive-advantage-myth-or-fact/</link>
		<comments>http://researchplaybook.com/stable-competitive-advantage-myth-or-fact/#comments</comments>
		<pubDate>Thu, 18 Oct 2012 10:25:44 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Internet Marketing Tactics]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Advanced]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4385</guid>
		<description><![CDATA[Trust me a Stable Competitive Advantage simply doesn&#8217;t exist. Companies that have a unique competitive advantage that differentiates them from their competitors grow and succeed. However, given the pace of today’s global marketplace, businesses are forced to continuously improve and enhance their competitive positioning to keep the advantage they have created. The odds are your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Checklist Save Lives!</title>
		<link>http://researchplaybook.com/checklist-save-lives/</link>
		<comments>http://researchplaybook.com/checklist-save-lives/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 15:30:44 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Social Media Platforms]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4393</guid>
		<description><![CDATA[An interesting article I read a while back on how valuable, nay lifesaving, checklists can be in medicine and in particular for surgery got me thinking. If checklists can save lives, a good checklist might also improve marketing research. After all research projects have a ton of moving parts and we could all benefit from a good set [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid the Slippery Slope of Researcher Bias</title>
		<link>http://researchplaybook.com/avoid-the-slippery-slope-of-researcher-bias/</link>
		<comments>http://researchplaybook.com/avoid-the-slippery-slope-of-researcher-bias/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 16:42:29 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Data Collection]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Quality Research]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4358</guid>
		<description><![CDATA[In our zeal to provide clean datasets by removing questionable cases, we can commit another research &#8220;sin&#8221; – the introduction of researcher bias. More than once, I have witnessed a researcher going through a dataset case by case to try to determine if a respondent is a gamer or simply unqualified. The person started out with some [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>At Least Check Your Bounce Rates!</title>
		<link>http://researchplaybook.com/at-least-check-your-bounce-rates/</link>
		<comments>http://researchplaybook.com/at-least-check-your-bounce-rates/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 16:17:41 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[SEO Strategy]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Web Analytics and Optimization]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4318</guid>
		<description><![CDATA[__________________________________________ Ask yourself this, “would I stay on my company’s home page or landing page more than 3 seconds?” Website experts tell us that new website visitors decide whether to stay and look around or leave a site in about 3 to 5 seconds. If this is true, and we believe it is the answer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media for SMB &#8211; New LinkedIn Group</title>
		<link>http://researchplaybook.com/social-media-for-smb-new-linkedin-group/</link>
		<comments>http://researchplaybook.com/social-media-for-smb-new-linkedin-group/#comments</comments>
		<pubDate>Sun, 01 Jul 2012 15:02:30 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Internet Marketing Tactics]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Marketing Studies]]></category>
		<category><![CDATA[Social Media and Networking]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Building a Network]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=2092</guid>
		<description><![CDATA[____________________________________________ The Social Media for SMB Group is designed to help address the needs of small and midsize businesses.  It is where business owners, and executive teams that run businesses ask questions on how to leverage social media marketing, social media research, and the broad area of internet marketing and business research to advance their opportunities. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Secrets of Blogging &#8211; Business Owners Speak Out</title>
		<link>http://researchplaybook.com/secrets-of-blogging-business-owners-speak-out/</link>
		<comments>http://researchplaybook.com/secrets-of-blogging-business-owners-speak-out/#comments</comments>
		<pubDate>Tue, 19 Jun 2012 19:04:26 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media and Networking]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Building a Network]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4220</guid>
		<description><![CDATA[______________________________ Here are a few best practices for writing and promoting your business blog taken from suggestions business owners and blogging experts recently shared with us. One important goal of a blog is to inform an audience and thereby elevate the blogger&#8217;s authority within a specific area of expertise and a specified target market. In doing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attention “Marketing Minded” Business Owners</title>
		<link>http://researchplaybook.com/attention-marketing-minded-business-owners/</link>
		<comments>http://researchplaybook.com/attention-marketing-minded-business-owners/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 19:41:28 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Internet Marketing Tactics]]></category>
		<category><![CDATA[Social Media and Networking]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4132</guid>
		<description><![CDATA[______________________________________ &#160; If you are a small or midsize company and would like to expand your marketing efforts please contact us for a no-cost consultation. We design programs for “Marketing Minded” Executives and Business Owners! The AtHeath team restricts the size of its client base, only accepting new clients as resources permit. We currently have room for two [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promote Your Website &#8211; Eight Worthy Tactics</title>
		<link>http://researchplaybook.com/promote-your-website-eight-worthy-tactics/</link>
		<comments>http://researchplaybook.com/promote-your-website-eight-worthy-tactics/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 17:51:50 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Social Media and Networking]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Building a Network]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4081</guid>
		<description><![CDATA[&#160; There are many best practices for promoting websites and/or blogs through social media and other internet venues. However, just because a practice works for Joe and Debra doesn&#8217;t necessarily mean it translates into a workable solution for you. For the best return on your marketing investment (RMI) you need to ask yourself a few [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Sales Cycle Analysis</title>
		<link>http://researchplaybook.com/the-power-of-sales-cycle-analysis/</link>
		<comments>http://researchplaybook.com/the-power-of-sales-cycle-analysis/#comments</comments>
		<pubDate>Thu, 10 May 2012 18:46:21 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Data Collection]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Marketing Studies]]></category>
		<category><![CDATA[Research Results]]></category>
		<category><![CDATA[Sales Cycle]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4049</guid>
		<description><![CDATA[______________________________________ &#160; Sales cycle analysis is a powerful tool to help you better understand your markets. Gaining a strong appreciation for the good and bad news about your market positioning in relationship to your competition isn’t always easy to do. Moreover, if there&#8217;s bad news it&#8217;s difficult to hear. However, not knowing where you stand is, [...]]]></description>
		<wfw:commentRss>http://researchplaybook.com/the-power-of-sales-cycle-analysis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Unnatural Links have Turned the SEO World on It&#8217;s Head</title>
		<link>http://researchplaybook.com/why-unnatural-links-have-turned-the-seo-world-on-its-head/</link>
		<comments>http://researchplaybook.com/why-unnatural-links-have-turned-the-seo-world-on-its-head/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 15:21:04 +0000</pubDate>
		<dc:creator>Carey Azzara</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO Strategy]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Web Analytics and Optimization]]></category>

		<guid isPermaLink="false">http://researchplaybook.com/?p=4010</guid>
		<description><![CDATA[&#160; Recently, AboutUs published a very important update titled, &#8220;How to Avoid an Unnatural Links Penalty.&#8221;  This is important information to have and I want to make sure my readers are in the &#8220;loop.&#8221; &#160; As the article states, &#8220;Google is constantly adjusting its search engine algorithm in an attempt to serve up the best [...]]]></description>
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		<slash:comments>1</slash:comments>
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