If You Said No:
I think you need to rethink your position. If you don’t have a .CO strategy you might be left behind. The .CO domain name is gaining popularity and could fast become the extension of choice. Shorter than .com and filled with possibilities .CO names are selling at a premium – you have to ask yourself why.
Don’t take my word for it:
Check out what is happening in the marketplace. There are several, noteworthy examples of companies that are branding and re-branding with .CO, here are but a few:
In the short time the .CO domain has been available it has attracted more than a million registrations in over 200 countries, including brands such as Twitter, Amazon, and Overstock. Google has acquired the domain name G.CO as a short cut for its products and services. Google believes it can use this URL to better communicate and engage with its customers worldwide. In addition, well-known Silicon Valley Seed Fund and Incubator, 500 Startups, is planning to brand its web address with .CO – changing from 500Startups.com to 500.CO.
A truly global domain name .CO is quickly becoming the most recognized and credible web address for branding an online presence. The cutting edge technology and superior security along with improved rights protection, have placed the .CO domain in a great position as the new worldwide premier web address. And all of that was in 2012 – there’s more to come!
I’ll ask you again. Does your company need a .CO strategy? What do you think now?
Of course adopting a .CO strategy is only one of many ways to enhance your company’s visibility, learn more as we explore the continually changing and always challenging world of Internet marketing . . .
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