Could Facebook Face an Untimely Undoing?
Facebook’s success is nearly unparalleled and marketing, as well as marketing research, professionals are scrambling to find the best ways to take full advantage of this social media phenomena. However, it is this very zeal to immediately and aggressively leverage Facebook that could be its undoing.
Crowds Flock to Facebook
As we rush in to take advantage of opportunities presented by an audience of 400 million people we could be destroying the goose before she has a chance to lay any golden eggs. The question is will these 400 million (and growing) Facebook users accept the potential promotional onslaught that Fan Pages could unleash or will they reel against this wave of marketing and research into their lives and “unFan” in droves leaving Facebook an empty shell?
Abusive Marketing Could Cause Unfanning
It’s hard to bet against a company like Facebook, their track record is so impressive, yet I wonder if it isn’t time to be looking beyond this and other social media networks that may have peeked without us knowing it.
The shame of it is social media has so much potential, but it could be wasted by greedy and aggressive forces in the marketplace. We have so often ruined our own opportunities. Take the fishing industry, which fished the Grand Banks into exhaustion, the greed on Wall Street that people believe caused our current recession, or the over use of natural resources, a list of cases too numerous to include in a short blog post.
Social media networks are a resource too. Will we plunder it or will we use it wisely and help to sustain its value for the long-term?
Please share your thoughts on this issue. Add your comment below, and please email a friend about this blog. Thanks!
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Carey,
I like the concerns you brought up, and it’s something I think about as I go about using the various Social Media outlets. Already, I’ve had some questions for Facebook on how I combine accounts, while protecting my contributions to the world. I wouldn’t mind the advertising on Facebook, as long as it was advertising that was targeted, putting into contact with people/services/products that were of interest to me. I’m a little wary because of the various security issues that have presented themselves, but I think FaceBook has it within them to get that on straight. I wouldn’t count them out, as I think they have the ability and the means to continue growing, while honing in on various improvements that will make its medium good for all of us.
Hopefully, people will overwhelmingly see the value of FaceBook and other Social Media tools, opting to use them wisely. In this way, we won’t mess ourselves (or others) up.