Facebook’s success is nearly unparalleled and marketing, as well as marketing research, professionals are scrambling to find the best ways to take full advantage of this social media phenomena. However, it is this very zeal to immediately and aggressively leverage Facebook that could be its undoing.
As we rush in to take advantage of opportunities presented by an audience of 400 million people we could be destroying the goose before she has a chance to lay any golden eggs. The question is will these 400 million (and growing) Facebook users accept the potential promotional onslaught that Fan Pages could unleash or will they reel against this wave of marketing and research into their lives and “unFan” in droves leaving Facebook an empty shell?
It’s hard to bet against a company like Facebook, their track record is so impressive, yet I wonder if it isn’t time to be looking beyond this and other social media networks that may have peeked without us knowing it.
The shame of it is social media has so much potential, but it could be wasted by greedy and aggressive forces in the marketplace. We have so often ruined our own opportunities. Take the fishing industry, which fished the Grand Banks into exhaustion, the greed on Wall Street that people believe caused our current recession, or the over use of natural resources, a list of cases too numerous to include in a short blog post.
Social media networks are a resource too. Will we plunder it or will we use it wisely and help to sustain its value for the long-term?
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