This is about how the unexpected can be even better than you imagine!
One of the vessels the National Oceanic and Atmospheric Administration (NOAA) uses for research in the Gulf of Mexico is the Gordon Gunter. The research scientists on this ship were technically doing a “survey” [of the Gulf of Mexico]. There was one particularly unusual outcome of their work and I am posting it as an “unusual survey outcome.” There is a link below, which will bring you to an article written about this research project.
What does this have to do with market research?
The Gordon Gunter was at sea for weeks with a crew from the NOAA Southeast Fisheries Science Center and the Department of the Interior’s Minerals Management Service. The science crew, which included Alyson Azzara a Ph.D. student in the Interdisciplinary Graduate Program in Marine Biology at Texas A&M University at Galveston (my daughter), was conducting an annual marine mammal population survey centered on sperm whales. They also had the objective of studying the distribution and density of sperm whale prey, which includes numerous species of squid.
What they found was truly amazing. They caught an extremely rare giant squid, which is now at the Smithsonian Institute and will eventually be available for viewing. Click on the link for a more detailed story published by TAMUG News the Texas A&M University at Galveston newspaper.
OK, this is not, in the strictest sense, about market research, although they were doing a “survey.” More importantly, it is an amazing story. My hope is that with hard work and a bit of luck, perhaps you will be fortune enough to report on an amazing finding too!
Please send out a tweet and tell a couple of people about this blog – Thanks! http://researchplaybook.wordpress.com