Article (Content) Marketing a New-Old Approach
Typically, we report on market research topics, but today we deviate slightly to talk about a channel for the research results you want to share with the world. Content marketing and more specifically article marketing has been around a long time. In fact, longer than the first time you heard the word “Internet” and certainly before Internet marketing came to be.
Back in the day, White Papers were just that, papers, distributed as hard copy during conferences, briefings, and sales calls. If you are too young to remember the way it was that’s Okay it’s not your fault. Someday a generation of people won’t remember Web 2.0 either.
Article marketing, at least the online version, which is a specific instance of content marketing, is now one of the “older” methods of creating visibility for you as an author or your company’s value proposition, website, or blog. However, it stills has plenty of life left.
It is at once both straightforward and complex. The straightforward part is writing content in the form of an article, signing up with an article directory, and submitting your content for distribution. The not so straightforward part is getting value from this set of tasks. For example, submitting to only one article directory is not sufficient nor is it likely you will achieve much with one article. Content marketing requires a commitment of time and resources.
Results are likely to come slowly, but the mantra for success is consistency. Both your audience (and the directory editors) will appreciate and reward you for providing consistent and frequent value. If you aren’t using article marketing it is worth considering. If you are using it or decide to start writing articles remember one very important thing: the content must be about ”them” not you!
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